Atestat Coca Cola

Introduction More than a degree centigrade later the creation of Coca- the skinny,were lighten as a lot in love with this famous soft drink as our great-grandparents were. Hold up a turn and you proclaim all thats beat out about the American way of life. Coca-Cola is also adept of the most successful companies the world has ever known nothing can be that big and popular, so much a part of everyday life,without having legends spring up around it. The history of Coca-Cola is a story of special moments times with family and boosters and special occasions when one C was naturally there.Every person who drinks a Coca-Cola enjoys a moment of refreshment-and share in an experience that millions of others fix savored. And all of those individual experiences combined gull created a intercontinental phenomenon a truly global brand that plays its own teensy part on the world stage. Coca-Cola touches the lives of millions of lot each and every day. The brand has become a special part of peoples lives. Refreshment is a language everyone understands and no one speaks it better than Coca-Cola. This is the reason why I decided to economise about Americas Real Choice, Coca-Cola. SoHave a black eye and a pull a face ( History Birth of Coca Cola It was 1886, and in New York Harbor, workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled. Like many people who change history, pot Pemberton, an Atlanta pharmacist, was inspire by simple curiosity. One afternoon, he stirred up a fragrant, caramel-colored liquid and, when it was done, he carried it a few doors down to Jacobs Pharmacy. Here, the admixture was combined with carbonated water and sampled by customers who all agreed this new drink was something special.So Jacobs Pharmacy put it on sale for five cents a codswallop. Pembertons bookkeeper, frank Robinson, named the mixture Coca-Cola, and wrote it out in his distinct script. To t his day, Coca-Cola is written the same way. In the setoff year, Pemberton sold just 9 glasses of Coca-Cola a day. A century later, The Coca-Cola Company heightend to a greater extent than 10 billion gallons of syrup. Unfortunately for Pemberton, he died in 1888 without realizing the success of the drinking he had created. Over the course of three years, 1888-1891, Atlanta businessman Asa Griggs Candler secured rights to the business for a total of about $2,300.Candler would become the Companys first president, and the first to bring real vision to the business and the brand. pic New reverse On April 23, 1985, Coca-Cola, amid much publicity, attempted to change theformulaof the drink with New turn. Follow-up taste tests revealed that most consumers preferred the taste of New Coke to some(prenominal) Coke andPepsi. New Coke was the unofficial name of the sweeter formulation introduced in 1985 by The Cola-Cola Company to replace its flagship soft drink,Cola-Cola or Coke.Properly speaking,it had no separate name of its own, notwithstanding simply known as the new taste of Coca-Cola , until 1992 when it was renamed Coca-Cola II. Public reaction to the change was devastating,and the new Cola quickly entered the pantheon of major merchandiseing flops . The subsequent reintroduction of Cokes original formula led to a significant gain in sales. pic pic 21st Century On February 7,2005, the Coca-Cola Company announced that in the punt quarter of 2005 they planned a launch of a Diet Coke crossing sweetened with the artificial sweetener sucralose (Splenda), the same sweetener currently use in Pepsi One.On March 21,2005,it announced another diet product, Coca-Cola Zero, sweetened partly with a blend of aspartame and acesulfame potassium. Recently Coca-Cola has begun to sell a new intelligent soda Diet Coke with Vitamins B6, B12, Magnesium, Niacin and Zinc, marketed as Diet Coke Plus. In April 2007, in Canada, the name Coca-Cola genuine was changed back to Coca-C ola. The word Classic was removed be lay down New Coke as no acheer in production, eliminated the need to differentiate between the two. The formula remained unchanged.Production Original formula pic TheCoca-Cola formulaisThe Coca-Cola Companys out of sight recipe forCoca-Cola. As apublicity,marketing andintellectual propertyprotection strategy started byRobert W. Woodruff, the company presents the formula as a closely held divvy up secret known solitary(prenominal) to a few employees, mostlyexecutives. Published versions say it contains lucreorhigh fructose corn syrup,caramel color,caffeine, phosphorous acid, coca extract,kola nutextract,limeextract,vanilla, andglycerin.The basic cola taste from Coca-Cola and competing cola drinks comes mainly fromvanillaandcinnamon distinctive tastes among various brands are the force of trace flavorings such asorange,limeandlemonand spices such asnutmeg. Some natural colas also includecola nut Coca-Cola does not, and chemical substance exam reveals none. Coca-Cola was originally one of hundreds of coca-based medicines that claimed benefits to health in Coca-Colas case it claimed to alleviate headaches and to be a brain and nerve tonic. Coca leaves were used in its preparation, and the small amounts of cocaine provided a buzz to drinkers.In 1903 Coca-Cola removed cocaine from the formula, started victimisation caffeine as the buzz-giving element,and started dropping all the medicinal claims. Coca-Cola replaced unprocessed coca leaves with spent coca leaves, which have gone through a cocaine extraction process, and served altogether to flavor the beverage. These changes were in response to increasing pressure from theFood and Drug Administration, which was carrying a be given against harmful food ingredients and misleading claims, under the direction ofHarvey Washington Wiley.The coca leaves are imported from Peru, and they are treated by US chemical companyStepan, which then sells the de-cocainized residue to Coca-C ola. Since 1929, the beverage only contains trace amounts of cocainealkaloids, not enough to have any effect. TheCoca-Cola Companycurrently refuses to confirm whether Coca-Cola facilitate contains spentcocaleaves, saying that this is part of the secret formula. In 1911 the Food and Drug Administration tried to get caffeine removed from Coca-Colas formula inUnited States v. Forty Barrels and Twenty Kegs of Coca-Cola, claiming that it was harmful to health.The FDA lost the case, nevertheless the decision was partly reversed in 1916 by the Supreme Court. Coca-Cola settled to bend further litigation, paying all legal costs and reducing the amount of caffeine in its product. The government passed bills forcing caffeine to be jousted in the ingredient list of beverages. Other formulas In the United States, Coca-Cola normally useshigh-fructose corn syrupinstead ofsugaras its main sweetener, due to the combined effect of corn subsidies and sugar import tariffs making HFCS substantially cheaper.There are two main sources of sugar-based Coca-Cola in the United States Kosher Coca-Cola produced forPassoveris sold in 2-liter stores with a yellow cap mark with an OU-P, indicating that theOrthodox Jewish Unioncertifies the soda asKosher for Passover, or with a discolour cap with a CRC-P indicating that the certification is provided by theChicago rabbinical Council. While the usual Coca-Cola formula iskosher(the originalglycerinfrombeef highowhaving been replaced by vegetable glycerin), during PassoverAshkenazi Jewsdo not consumeKitniyot, which prevents them from consuming high fructose corn syrup (HFCS).Even sugar-based formulas would still require certification of both the formula and the specific bottling plant, as the strictures ofKashruton Passover are far higher and more multiform than usual kosher observance. Mexican Coca-Cola In theUnited States, there is strong demand from Latin-American immigrant customers for the Coke they drank back home, so Mexican su gar-based Coca-Cola intraditional variant bottlesis sold in ethnic markets. In recent times, a cult following has emerged amongst younger Coke drinkers who believe this to be the pre-New Coke original formula.The company advises people seeking a sugar-based Coca-Cola to buy Mexican Coke. Coca-Cola commercial On January 23, 2011, during an NFL commercial, Coca-Cola teased that they would share the secret formula only to flash a comical formula for a few frames. This required the use of DVR to freeze on the formula for any analysis, which ultimately proved to be a marketing ploy with no intention of sharing the full official formula. Ingredients listed in the commercial Nutmeg Oil, Lime Juice, Cocoa, Vanilla, Caffeine, flavoring, and a smile. pic feeding bottle design The equally famous Coca-Cola bottle, called the configuration bottle within the company, nevertheless known to some as the hobble skirt bottle, was created by bottle powerEarl R. dean. In 1915, theCoca-Cola Compan ylaunched a competition among its bottle suppliers to create a new bottle for their beverage that would distinguish it from other beverage bottles, a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a behold what it was. Chapman J.Root, president ofthe Root Glass CompanyofTerre Haute, Indiana, turned the project over to members of his supervisory staff, including company auditor T. Clyde Edwards, plant superintendent Alexander Samuelsson, andEarl R. Dean, bottle antecedent and supervisor of the bottle molding room. Root and his subordinates decided to base the bottles design on one of the sodas two ingredients, thecoca leafor thekola nut, but were unaware of what either ingredient looked like. Dean and Edwards went to theEmeline Fairbanks Memorial Libraryand were unable to find any in physical composition about coca or kola.Instead, Dean was inspired by a picture of the gourd-shapedcocoa podin theEn cyclop? dia Britannica. Dean made a rough sketch of the pod and returned to the plant to show Root. He explained to Root how he could transform the shape of the pod into a bottle. Root gave Dean his approval. Chapman Root approved the prototype bottle and adesign unembellishedwas issued on the bottle in November, 1915. The prototype never made it to production since its middle diameter was larger than its base, making it unstable onconveyor belts. Dean resolved this issue by decreasing the bottles middle diameter.During the 1916 bottlers convention, Deans contour bottle was chosen over other entries and was on the market the same year. By 1920, the contour bottle became the standard for theCoca-Cola Company. Today, the contour Coca-Cola bottle is one of the most recognized packages on the planet even in the dark . In 1997, Coca-Cola introduced a contour can, similar in shape to its famous bottle, on a few test markets, including Terre Haute, Indiana. The can has never been widely r eleased. A new slim and tall can began to appear in Australia on December 20, 2006 it cost AU$1. 95.The cans have a resemblance toenergy drinkcans. The cans were commissioned by Dominos pizza and are available exclusively at their restaurants. In January 2007, Coca-Cola Canada changed Coca-Cola Classic labeling, removing the Classic designation, leaving only Coca-Cola. Coca-Cola stated this is merely a name change and the product remains the same. The cans still bear the Classic logo in the United States. In 2007, Coca-Cola introduced an aluminum can designed to look like the original glass Coca-Cola bottles. In 2007, the companys logo on cans and bottles changed.The cans and bottles retained the red color and familiar typeface, but the design was simplified, leaving only the logo and a plain white swirl (the dynamic ribbon). In 2008, in some parts of the world, the ductile bottles for all Coke varieties (including the larger 1. 5- and 2-liter bottles) were changed to include a ne w plasticscrew capand a slightly taller contoured bottle shape, designed to evoke the old glass bottles. pic pic pic Advertising Slogans for Coca-Cola Throughout the years, the slogans used in advertising for Coca-Cola have reflected not only the brand,but the times.Slogans provide a simple, direct way to communicate about Coca-Cola. The 1906 slogan, The Great National Temperance Beverage, reflects a time when the edict in the United States was veering away fron alcoholic beverages, and Coca-Cola provided a nice alternative. Other slogans have concerned our sales figures, such as Three one million million million a Day from 1927 or Six Million a Day from 1925. In terms of drinks a day, thats a vast difference from the one billion a day mark The Coca-Cola Company passed in 1997.Some slogans for Coca-Cola have concentrated on the quality of the product, its refreshing taste,or even its role in entertaining,as in 1948s Where Theres Coke Theres Hospitality. In 1985, the introduction of a new taste of Coca-Cola (commonly called new Coke) and the reintroduction of Coca-Cola guiltless and the original formula led to multiple slogans. 1985 featured Americas Real Choice, while by 1986,two slogans were used to differenciate the brands,with Red,White and You for Coca-Cola classic and Catch the curl up for Coca-Cola.Some advertisments themselves rise to the level of memorable slogans. The 1971 Hilltop ad featured a song with the words Id Like to Buy the World a Coke. Althought that wasnt an actual slogan (the ad in fact was part of the Its Real Thing campaign), the ad and song lyrics are still so well known today that the lyrics are considered a slogan to many. In January 2003, latest slogan for Coca-Cola was introduced Coca-Cola Real. The Campaign(and slogan in turn) reflects genuine, authentic moments in life and the natural role Coca-Cola plays in them.Coca-Cola has been notable for its advertising slogan over the years, since its inception in 1886. 1886 Drink Coca-Cola 1904 Delicious and refreshing. 1905 Coca-Cola revives and sustains. 1906 The great national moderation beverage. 1908 Good til the last drop 1917 Three million a day. 1922 Thirst knows no season. 1923 Enjoy life. 1924 Refresh yourself. 1925 Six million a day. 1926 It had to be ingenuous to get where it is. 1927 Pure as Sunlight 1927 Around the corner from anywhere. 1928 Coca-Cola pure drink of natural flavors. 1929 The pause that refreshes. 1932 Ice-cold sunshine 1937 Americas favorite moment. 1938 The best friend thirst ever had. 1938 Thirst asks nothing more. 1939 Coca-Cola goes along. 1939 Coca-Cola has the taste thirst goes for. 1939 Whoever you are, whatever you do, wherever you may be, when you think ofrefreshment, think of ice cold Coca-Cola. 1941 Coca-Cola is Coke 1942 The only thing like Coca-Cola is Coca-Cola itself. 1944 How about a Coke? 1945 Coke means Coca-Cola. 1945 Passport to refreshment. 1947 Coke kno ws no season. 1948 Where theres Coke theres hospitality. 1949 Coca-Cola along the highway to anywhere. 1952 What you want is a Coke. 1954 For people on the go. 1956 Coca-Cola makes good things taste better. 1957 The sign of good taste. 1958 The Cold, Crisp Taste of Coke 1959 Be really refreshed. 1963 Things go better with Coke. 1966 Coke after Coke after Coke. 1969 Its the real thing. 1971 Id like to buy the world a Coke. 1974 Look for the real things. 1976 Coke adds life. 1979 Have a Coke and a smile 1982 Coke is it 1985 Americas Real Choice 1986 Red White & You (forCoca-ColaClassic) 1986 Catch the Wave(forNew Coke) 1989 Cant Beat the Feeling. (also used in the UK) 1991 Cant Beat the Real Thing. (for Coca-Cola Classic) 1993 Always Coca-Cola. 2000 Enjoy. 2001 behavior tastes good. (also used in the UK) 2003 Real. 2005 Make It Real. 2006 The Coke Side of Life (used also in the UK) 2007 Live on the Coke Side of Life (also used in the UK) 2008 love it light (also used in the UK) 2009 Open Happiness 2010 Twist The Cap To Refreshment 2011 Life Begins Here Coca-Cola and Santa Claus Though he was not the first artist to create an image of Santa Claus for Coca-Cola advertising, Haddon Sundbloms version became the standard for other Santa renditions and is the most-enduring and widespread depiction of the holiday icon to this day. Coca-Colas Santa artworks would change the worlds perception of the North Poles most-famous resident forever and would be adopted by people around the world as the popular image of Santa.In the 1920s, The Coca-Cola Company began to promote soft drink consumption for the winter holidays in U. S. magazines. The first Santa ads for Coke used a strict-looking Claus. In 1930, a Coca-Cola advertised with a painting by Fred Mizen, showing a department store Santa impersonator drinking a bottle of Coke amid a crowd of shoppers and their children. Not long after, a magical transformation took place. Archie Lee, then the agency advertising executive for The Coca-Cola Company, wanted the next campaign to show a wholesome Santa as both realistic and symbolic.In 1931, the Company commissioned Haddon Sundblom, a Michigan-born illustrator and already a creative giant in the industry, to develop advertising images using Santa Claus. Sundblom envisioned this merry humans as an opposite of the meager look of department store Santa imitators from early 20th century America. Sundbloms Santa was very different from the other Santa artworks he radiated warmth, reminded people of their favorite grandfather, a friendly man who lived life to the fullest, loved children, enjoyed a little honest mischief, and feasted on snacks left out for him each Christmas Eve.Coca-Colas Christmas campaign featuring this captivating Santa ran year after year. As distribution of Coca-Cola and its ads spread farther around the world, Sundbloms Santa Claus became more memorable each season, in more and more countries. The character became so likable, The Coca-Cola Company and Haddon Sundblom struck a partnership that would last for decades. Over a span of 33 years, Haddon Sundblom painted imaginative versions of the Coca-Cola Santa Claus for for Coke advertising, retail displays and posters.In 1951, Sundblom captured the Coca-Cola Santa making his list and checking it twice. However, the ads did not acknowledge that bad children existed and showed pages of good boys and girls only. Mischievous and magical, the Coca-Cola Santa was not above raiding the refrigerator during his annual rounds, stealing a frisky moment with excited children and pets, or pausing to enjoy a Coca-Cola during stops on his one-night, worldwide trek. When air adventures became popular, Santa also could be caught playing with a toy pearly around the tree.Haddon Sundblom passed away in 1976, but The Coca-Cola Company continues to use a variety of his timeless depictions of Saint Nicholas in holiday adve rtising, packaging and other promotional activities. The classic Coca-Cola Santa images created by Sundblom are as ubiquitous today as the character they represent and have become universally accepted as the incarnation of the patron saint of both children and Christmas. pic pic pic Criticism The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by both consumer groups and watchdogs, particularly since the early 2000s.Allegations against the company are alter and criticism has been based around possible health effects of Coca-Cola products, questionable labour practices (including allegations of involvement with paramilitary organisations in suppression oftrade unions), the companys poorenvironmentalrecord, perception of the companies engagement inmonopolisticbusiness practices, questionablemarketingstrategies and violations ofintellectual propertyrights. Perception of the company as behaving unethically has led to the formation of pressure g roups such as Killer Coke, boycotts of Coca-Cola and related products and lawsuits.Health effects pic pic Since studies indicate soda and sweetened drinks are the main source of calories in American diet,mostnutritionistsadvise that Coca-Cola and other soft drinks can be harmful if consumed excessively, particularly to young children whose soft drink consumption competes with, kind of than complements, a balance diet. Studies have shown that regular soft drink users have a lower intake ofcalcium,magnesium,ascorbic acid,riboflavin, andvitamin A. The drink has also aroused criticism for its use ofcaffeine, which can causephysical dependence.A link has been shown between long-term regularcolaintake andosteoporosisin older women (but not men). This was thought to be due to the presence of phosphorous acid, and the risk was found to be same for caffeinated and noncaffeinated colas, as well as the same for diet and sugared colas. Acidity and tooth decay Numerous court cases have been fil ed against the Coca-Cola Company since the 1940s alleging that theacidityof the drink is dangerous. In some of these cases, evidence has been presented showingCoca-Colais no more harmful than comparablesoft drinksor acerbicfruit juices.Frequent exposure ofteethto acidic drinks increases the risk of tooth damage throughdental erosion. This form of tooth decay is unrelated todental caries. spunky fructose corn syrup High fructose corn syrupwas rapidly introduced in many processed foods and soda drinks in the US over the period of about 19751985. Since 1985 in the U. S. , Coke has been made withhigh fructose corn syrupinstead ofsucroseto reduce costs. One of the reasons this has come under criticism is because thecornused to produce corn syrup often comes from genetically altered plants.Some nutritionists also caution against consumption of high fructose corn syrup because of possible links toobesityanddiabetes. High fructose corn syrup has been shown to be metabolized differently tha n sugar by the human body. This causes problems with Cokes distribution and bottling network, because specific franchise districts are guaranteed an exclusive market area for Coke products. Mexican-made Coca-Cola may often be found for sale in stores catering to the Hispanic immigrant community.KosherforPassoverCoke is also made with cane sugar, rather than corn syrup, due to the special dietary restrictions for observant Jews. SomeOrthodox Jewsdo not consume corn during the holiday. Bottled with yellow caps, this variant can be found in some areas of the US around April. pic Conclusion The Coca Cola Company is currently one of the biggest and most recognized soft beverage brands in the world. With over 3000 products in more than 200 countries, the Coca-Cola Company has surely become part of peoples lives.The Coca-Cola Company owes its success to the people who do their best to achieve the task at hand. In conclusion, Coca-Cola is a successful product, not only because it has built a recognizable logo and brand name, but mostly because it has managed to position its brand in a way that takes advantage of all the elements of marketing mix, place price and promotion/distribution. In doing so, it achieves to develop a brand personality and distinguish itself from competition, while offering consumers a clear view of its brand values.This leads to increased brand loyalty and satisfaction. pic Dear Coca-Cola, We do not share a physical or emotional relationship,nor are we related in any way because, even though weve both been designed using that incredible material called water, Im vertebrate and you dont have a spine. Even though you couldnt talk, you were great company during those calorific summer days and also during the freezing moments of winter. When it comes to you, thirst knows no season. It made my blood boil when they said you were a menace to ecology and a scourge to the human anatomy.