Auto Mobile vs Amusement Park Safety Essay

Automobile’s today are built with many different safety features, and these are so the person(s) within the vehicle do not get injured and or killed. Also these features are not to only protect the people(s) but also the company that the automobile came from, so for example if someone was driving a car and got into a serious wreck and the air bags did not deploy therefore injuring the victim then they could sue the automobile company for money, a new car, pain and suffering, etc. Some of these safety features include Brakes, Airbags, seat belts, and more. When talking about brakes in a car you’re going to want to know what it is your getting because there are many different options in brakes, some examples of this being your regular brakes like you push down the peddle softly and the car with start to slow down or Anti-Lock Brakes or ABS, The primary purpose of anti-lock brakes is to prevent a car’s wheels from locking during panic braking. By allowing the car to slow in a more controlled manner, the driver can often maintain better steering control and avoid an accident. Brakes can easily be interpreted by Newton’s first law of motion which states that every object will remain at rest or in uniform motion in a straight line unless compelled to change its state by the action of an external force. So a car is moving along the road and the car steps of the gas now the car will eventually stop from the friction of the pavement to the tires but let’s say it doesn’t. So while the car is moving at the speed you let off the gas the car will keep moving at the same speed unless acted on by an opposing force which in this case are the brakes. Know the brakes are applied and what brakes do is they but force of the tiers of the car and that produces friction on the tiers which in term slow the tires down thus slowing the car down. Airbags in a car are extreme safety features because they keep a person(s) from potentially coming out of the front window; seat belts will also do the same but with a little more added protection. So say a car were to hit you from behind what would happen? Well besides your car being wrecked. The body(s) would start moving forward. This is because of part of Newton’s first law of motion which states a body at rest tends to stay at rest unless acted upon by another force. So your car is sitting at a stop light but the car behind you does not stop so they run into the back of you well your body will fly forward. Because you were at rest and then a force came and pushed you out of rest therefore moving you in the same direction as the car that hit you. So the air bag and seat belt are there to stop you from flying forward and getting severely injured. Amusement park rides and cars have some of the same safety features and even if there not called the same thing they do the same thing for example a seat belt in a car is the same as the harness on a roller coaster. In my opinion I find roller coasters safer then cars because there are equipped with the same features but there are few outside forces to mess with it unlike a car. Because unless due to a technical problem a roller coaster cart will not smash into another roller coaster cart. Amusement park rides also have brakes most of these are more heavy duty breaks then car but then again your taking a one ton car vs. a potentially one hundred ton ride so you’re going to need that extra power to help. Some would argue that to many safety features on an amusement park ride can take the thrill away, I would have to disagree with that because I myself have been on many and I feel thrill every single time. But in a ride if there are many safety features then usual then that will typically mean that the ride is potentially more dangerous than a lesser safety featured ride and this can be because of high speeds, higher altitudes and so on. So if you come to a ride with many safety features it’s not because they want to take away the thrill but because they want to make you safe and once again like automobile company’s not get sued.

Political Corruption

The main forms of corruption are bribery, fraud, embezzlement and extortion. These concepts do sometimes overlap, but through them, some of the basic characteristics of corruption can be identified.The reason why young people should fight corruption has to do with the fact that it destroys the system of values in society. Youth is part of civil society and carries the future in its hand and the fact that you are able to look at society in a refreshing way allows you to find alternative solutions for abstract problems. This part of the booklet is about concrete initiatives on how to fight corruption. In the whole world, there are many young people who stand firm and choose not take part of the vicious circle of corruption. But still too many young people are not well aware or think that they cannot make a difference. There are many success stories in fighting corruption: itis not an impossible thing! Of course we cannot expect it to disappear overnight, but every step we undertake con tributes to limit its harmful effects! In Hong Kong for instance, through a School Education Program, students are now better aware of the problem of corruption and do not tolerate it any longer.The International Youth Network against corruption (YNAC)This network links you to other young people worldwide and gives you the possibilities to air your concerns, to disseminate knowledge about corruption and to share ideas about the best ways to fight corruption. For its purposes, the Youth Network has a website with an interactive e-forum to discuss corruption related questions and to link together with youth from around world. This forum is openly accessible to everyone. The internet portal is designed for students and maintained by their input and content.2- Responsible organizations: In 2003, an international platform for youth was created in Seoul, Republic of Korea. The IACC12 Youth Forum integrates young people into the international movement for transparency and accountability in public and private spheres. In 2001, the Youth Network Against Corruption, YNAC, was founded in The Hague. Final declaration of the IACC Youth Forum: The participants of the IACC 2003 Youth Forum formulated a final declaration about their vision.After several days of workshops and discussions, they were able to identify the key issues concerning young people and to draw an Action Plan for their future commitment. Those young people envision â€Å"A World without Corruption† and are convinced of the need for an international youth anti-corruption movement. The Youth Action Plan drawn in Seoul includes among the main point that the organization of anti-corruption workshops, presentations and discussions have a predominant position.Sharing an action plan with other youth, developing the current website to conduct online surveys and share documents, approaching governments to ensure effective civic education programs and implementing the concepts of our network in local institut ions are other key issues. The participants also recommend the creation of a corruption index of educational institutions. Perhaps the most important point is the strong will to build linkages with other youth networks so as to be able to work together efficiently and to share experiences and ideas on fighting corruption.Together, the unique contribution and participation of young people will help enhance good governance through raising both local and global awareness. d- Youth for Good Governance, the World Bank Institute's nine modules Brief Description: During this distance learning program, students from various countries study important principles of political and economic organization and how those ideas relate to governance and anti-corruption strategies. The program highlights the important role that young people can play in improving governance in their countries.Ultimately, participants develop locally relevant and feasible plans of action that will enable them to apply th e knowledge and skills they acquire to their immediate society. Responsible organization: The World Bank Institute Implementation: The learning program was implemented in three phases between fall 2002 and the end of 2003. Schools in eight countries participated, namely: Ghana, Uganda, Ukraine, United States, Russia, Tanzania, Yugoslavia, and Zambia.

Administrative Law Rev Essay Example for Free

Administrative Law Rev Essay ? Freedom of Information Act 1982 is entirely in the interest of public who can have access to various documents of government of Victoria and its public agencies for verification or for any other useful purpose.   The sole objective of FOI Act is to bring awareness among public whether the functioning and operations of government are in order   and how public analyze the same. Section 22 provides about the charges to be paid for having access to specific documents.   The section provides technical details of payment of fee that is calculated with time that is taken for search of documents.    This is particularly due to the fact that   the time taken for search of documents may vary depending on the date of publication of document. This is also in order to reduce the payment of fee to be paid by public.   All sectors of public may not afford to pay high rate of fees for having access to government documents.   In view of such as these reasons, hourly rate and time taken for search of documents has been included in this section. The section also covers transcription (h)   and routine requests (g)   and in case of inspection of documents no charge shall be calculated (f) in pursuance of Section 8(1) or 11(1). Section 27 clearly states about reasons of refusal of documents by a Minister of state to that effect, applicant shall be informed about the reasons in writing.   This section is somewhat complicated with the fact that a minister or a government official is a servant of public and with that motive, public must be provided access to the documents which is the sole purpose of FOI Act. This section is likely to give rise to conflicts between and may bring a deep dissatisfaction to public. Some of the documents that contain health information are also restricted with the provisions of Health   Records Act 2001, which of these reasons are also to be stated to applicant.   Although there are clauses for applying of review of decisions, launch complain to Ombudsmen, it is both time consuming and   undecisive for applicants to move further with such grievances. Section 50 deals with applications for review which would be pending with Tribunal for decisions.   This may pertain to a request for document, charge made, decision for access, or any other specific request regarding information under FOI Act.  Ã‚  Ã‚   The Tribunal in all respects has to deal with each individual case, giving its due importance of provisions along with genuine reasons. This section is in favor of public, as Tribunal shall reconsiders and reviews the decisions and grants permissions to public in various aspects that are relevant to FOI Act. The Tribunal may refuse the decision of Minister or agency and give an order in favor of public. Those issues or requests for documents which were not considered by Minister, are very well resolved at Tribunal by applicants. Section 51 states that an applicant may apply to Principal officer or Minister for review of decision, which was given in the deemed absence within 28 days   for review of decision or refusing to give access to health documents as per Section 36 of Health Records Act 2001. This section offers powers and opportunities to public   for   reconsideration of requests for having access to documents.   Applicants have to be excessively vigilant in deriving the maximum benefit from the government bodies and officials.  Ã‚  Ã‚   This section is both useful for public and for principal officers to check the veracity of facts in all respects. Section 51A  Ã‚  Ã‚   deals with conciliation of Health Service Commissioner   which state that issues that were deferring in Section 50 and 51 in the matters of health documents, may suitably be taken up by applicant with this section and apply for Health Service Commissioner’s decision.   In case Health Service Commissioner fails to conciliate a request, to that effect an notice in writing must be issued to both applicant and Principal Officer. This appears as a last resort for applicant as the decision of Health Service Commissioner is the final approach for an applicant. Conclusion The enactment of FOI is made with a view of regularizing the functioning and to increase the   working efficiency of governments.   Apart from this fact, the public are also provided an in-depth knowledge about information and working status of governments. Although there are many technicalities involved in FOI Act, each section, sub-section and clause, a significance of reason is attached to it for the benefit of both public and governing bodies. Administrative Law Rev. (2018, Nov 11).

Information Security Program Survey Essay Example | Topics and Well Written Essays - 1250 words

Information Security Program Survey - Essay Example As described in its website, VA is one of the world’s largest consolidated IT organizations and the department’s Office of Information Technology has a $3.1 billion budget for the current fiscal period. The organization operates nearly 800 community based outpatient clinics and 152 medical centers. In addition, it possesses over, 300,000 desktop computers, 30,000 laptop computers, and roughly 450,000 email accounts (CRISP). Recently, the VA has implemented the Continuous Readiness in Information Security Program (CRISP) to enhance the privacy of information about Veterans and their families. This information security program greatly fits the VA’s FY 2010-2014 strategic plan because this program notably contributes to value optimization and stakeholder satisfaction. However, the organization has been performing poorly in major information security control areas for long years. This issue has limited the performance efficiency of the CRISP to a certain extent. The costs and benefits of the CRISP development and execution are yet to be known. VA’s Strategic Plan The VA strives to be people-centric, result-driven, and forward looking (VA strategic plan). All operations of the department are directed towards promoting the wellbeing of Veterans and their families. ... It also aims to meet Veteran client satisfaction by delivering improved ‘health, education, training, counseling, financial, and burial benefits and services’. Another key objective of FY 2010-2014 strategic plan is to improve the willingness to deliver services and to protect people and their properties on a continuous basis, and particularly in times of crises. Finally, this strategic plan also strives to â€Å"improve internal customer satisfaction with management systems and support services to achieve mission performance and make VA an employer of choice by investing in human capital† (VA strategic plan). Information security program The VA has established the Continuous Readiness in Information Security Program (CRISP) by coalescing different information security initiatives. The major purpose of this program is to strengthen the security of information about Veterans, particularly health care records. This information security program is characterized with â€Å"unannounced audits, surveys, and self-assessments† (CRISP). The department claims that this program is very effective to ensure the confidentiality of sensitive information about Veterans. Actually, CRISP began as an initiative to ensure the department’s 334,000 employees 100 percent comply with mandatory security and privacy awareness training. The CRISP is completely in line with the department’s â€Å"long-standing security policies, including the provision of consistent, centralized training on IT security, records security, and privacy awareness†. The most part of the training is based on internet. In addition to following the traditional policies, the

Book and You Essay Example | Topics and Well Written Essays - 500 words

Book and You - Essay Example With the vast information one can get through the internet, the sources are often questionable that readers cannot always be sure if they have the right information from authorities or if they only have a biased information from a supporter or a critic of a certain subject matter. Concerning health, reading the printed material has no side-effects as compared to reading a software with the use of a computer that is known to cause certain cancers through the radiation emitted by the machine. These are just among the many importance of reading books in a computer age. The books that have caught my interest are mostly novels. I used to read them for entertainment purposes but as I discovered the rich information contained in literary works, I became more observant about the places and people described in the stories I read. I often feel transported to another world where I seem to become a spectator of the events in the story that makes me see through a different angle of vision which is the author’s viewpoint. I came to understand other people and cultures as I read through the pages of the more informed authors. As a child, I have read story books with colorful illustrations. This started my interest in reading and as I grew older, I turned to more serious books like novels that help me become more critical of my environment. Sometimes, I borrowed books from my friends who often recommend good books to me and at other times, I trade some of my collections with their own. I bought some books that I really loved because whenever I have the time, I read them again. Some were also given to me as gifts. One of my favorite authors is Dan Brown and I like his novel â€Å"Angels and Demons† a lot. It is a story of a symbologist who solves a divisive plan of the murders of Catholic Church leaders using the Illuminati, a famous secret society, as a faà §ade in the execution of the plan. The novel seems to have been

Contemporary Society and Animal Rights Essay Example | Topics and Well Written Essays - 2750 words

Contemporary Society and Animal Rights - Essay Example Most animal rights organization disagree from the above suggestion instead they argue that human animals have their rights as human beings, they clearly base the argument by suggesting that there is no morally relevant distinction between adults mammals and human animals. Hence the adult animals should always have rights too. Thus, Human beings and adults must always possess the right acts since they are both â€Å"subjects of a life’ since both are considered to have similar level of biological complexity, both the animal and human beings are conscious and always aware of themselves, they have the ability to prefer something sand hate others, they have the ability to make conscious choices, they have a planned and structured life events as they need to give the best quality of their lives and length and quality of their life matters allot to them. From many animal caring organizations advocates, those animals should always be viewed as persons but not properties by this most people should always be involved in acing care of animals, as they understand the same in taking care of human beings. Animals should always be free from suffering and torture brought about by human beings. (Barton, 1987, pg 65) In the recent world, animals have been seen as the most affected creatures in the world, being considered as the most important parts of the world. From the Animal Liberation book by Peter Singer focus on the impacts human beings, have on animals as he observes the day to day eating and slaughtering of animals for meat, for skin and fur. He greatly opposes the action.From his principle equality does not require equal or identical treatment, it only requires equal consideration.  

World War I Essay Example | Topics and Well Written Essays - 2500 words - 1

World War I - Essay Example Since Germany and Austria wanted a quick attack on Serbia, so that other countries would not get involved, an ultimatum was sent. When the ultimatum was sent to Serbia in July 23, 1914, which demanded Serbia to abolish all 'anti-Austrian activities', and allow Austria to investigate the assassination of Francis Ferdinand. Serbia accepted to the ultimatum, but did not allow Austria to investigate the murder. This caused Austria to declare war on Serbia on July 28. When Austria attacked Serbia, as the German leaders had anticipated, Russia prepared to attack Austria. Germany warned Russia to stop the preparation, but because Russia did not listen, Germany attacked Russia on August 1. Two days later, Germany also declared war against France, which was Russia's ally. Germany planned to invade France through Belgium, but unfortunately, Belgium refused this. On August 3, Germany invaded Belgium. The British then became involved in the war, for they had promised Belgium could be neutral, and not get involved in wars.1 In addition, the British had to join in the war because if they did not, Germany would control the continent of Europe. In less than six weeks, the domino effect had caused Serbia, Russia, France, Belgium and Britain to fight against Germany and Austria-Hungary. The WW1 fi... The WW1 finally broke out in June1914 because of an accident in Bosnia. It was the Sarajevo incident, the immediate cause of WW1. It took place on June 28, 1914. On that day, the Archduke Francis Ferdinand, heir to the Austrian throne, and his wife were shot dead by a young Serbian student at Sarajevo, the Bosnian capital. Austria considered the murder of the heir to the throne an open Serbian attack.2 Austria would be left without an heir. Although she could not find any evidence that the Serbian government was connected with the assassination, Austria still declared war on Serbia. Within two month, the war became a world war. Finally, the war ended in 1918. The Central Power included Germany had lost. The First World War lasted from 1914 to 1918 and was called The Great War or the war to end all wars until World War II started. Some scholars believe that the First World War was simply the first phase of a 30-year-long war that entailed the period of 1914 to 1945. The outbreak of the clash is often ascribed to the European alliances. Germany-Austria-Italy formed an alliance against France-Russia; Britain and Serbia supported France and Russia. In fact, none of the alliances was initiated in the early outbreak, though Russian general mobilization and Germany's declaration of war against France were motivated by fear of the opposing alliance being brought into play. By 1882, Germany was allied with Austra-Hungary and Italy, in an alliance called the Triple Alliance. Then, in 1887, they signed the Reinsurance Treaty with Russia. Thus, Germany was allied with three major European nations and France was left isolated. In 1890, the German Kaiser set out to make Germany a major world power. He aimed to increase the number of Germany's overseas colonies.3 To do

Banking and Finance Essay Example | Topics and Well Written Essays - 4250 words

Banking and Finance - Essay Example Globalisation has not only offered a whole range of opportunities to the corporate world, but the retail customer too has a whole range of options to carry out banking transactions. The banking industry too has implemented a wide range of strategies in order to make its services more attractive to the customers, while taking best advantage of the advancements in the IT. In this study an effort would be made to form a reliable strategic analysis about the banking industry in general with particular emphasis about the industry in Cyprus. Banking services in general are broadly of two types namely, retail banking and corporate banking or business banking. While retail banking serves the individual customer, Corporate Banking, as the name itself suggests, implies that the services are extended by banks and financial institutions towards fulfilling the diverse banking needs of the corporate world. The banking and financial services offered for local as well as global operations by banks forms the working capital of the companies. Different banks have different types of strategies to deal with corporate customers, but Tyler and Stanley (2001) emphasize that a strong inclination towards the use of personal relationship between banker and company client continues to be the cornerstone of this type of banking. In today's context such interactions become all the more crucial because more alternatives are available to the customers now. Banks and financial institutions also realize the heightened levels of competition and try to adopt as many customer friendly measures as possible to have good customer profile. The ongoing economic recession has had an adverse impact on the Cyprus economy as well. If recent reports are an indication, the economic activity in Cyprus is yet to see an upward trend. News reports indicate that despite some indications of revival in the economic conditions of rest of the European region, the Cypriot economy appear to see a full year of contraction (EIU, 2009). Slump in construction activity, falling investment spending and weak external demand are termed as major factors contributing towards this scenario. This might result in a challenging situation for the banking industry in Cyprus. 1.4. Banking Industry in Cyprus: PESTLE Analysis Tools like PESTLE and Porter's five forces analysis help in analyzing the overall situation prevailing in the market in an effective manner. PESTLE stands for political, economical, socio-cultural, technological, legal and ecological factors. It is

Cross-functional teams Term Paper Example | Topics and Well Written Essays - 3250 words

Cross-functional teams - Term Paper Example The sectors most affected by M&A activity have been service and knowledge based industries such as banking, insurance, pharmaceuticals, and leisure. Although M &A is a popular means of increasing or protecting market share, the strategy does not always deliver what is expected in terms of increased profitability or economies of scale. While the motives for mergers can variously be described as practical, psychological, or opportunist, the objective of all related M&A is to achieve synergy, or what is commonly referred to as the 2 +2 = 5 effect. However, as many organizations learn to their cost, the mere recognition of potential synergy is no guarantee that the combination will actually realize that potential (Cartwright, 1996). Understanding the Problems - Dysfunctional Organizations Most people have difficulty stating their organization’s strategy: what the organization wants to become, how it would like its people to behave, and what it will provide to which customers. In t he future, the reality is that the organization’s business and operating units march to priorities different from, if not contradictory to, those implied by its strategy. The majority of the people in an organization focus on day-to-day operational matters and their individual aspirations. Consequently, the strategy is never realized. Frustrated by the lack of forward progress, executives launch new communication, reorganization, process redesign, or technology initiatives. Everyone is doing more, and yet performance stagnates or even declines (Hammer, et al. 2001). Losing the Value of Mergers and Acquisitions AKPMG report found that, though 82% of respondents believed the deal they had transacted was a success, 83% of the same mergers failed to increase shareholder value. Of these transactions, 30% produced no discernible difference in shareholder value and 53% actually reduced value. Acquiring, merging, and demerging companies need long-term ways of enhancing shareholder va lue once the initial and obvious savings have been taken. But they usually focus on tactical integration, such as, organizational structure, support service or policies rather than on strategic integration in regards to customers, products, people or systems. However, to succeed both are needed (Kaplan, at el., (2001). The burning question remains – why do so many mergers fail to live up to a shareholder expectations? In the short term, many seemingly successful acquisitions look good, but disappointing productivity levels are often masked by onetime cost savings, asset disposals, or astute tax maneuvers that inflate balance-sheet figures during the first few years. Merger gains are notoriously difficult to assess. There are problems in selecting appropriate indices to make any assessment, as well as difficulties in deciding on a suitable measurement period. Typically the criteria selected by analysts are Profit-to-earnings ratios Stock-price fluctuations Managerial assessmen ts Irrespective of the evaluation method selected, the evidence on M&A performance is consistent in suggesting that a high proportion of M&A’

Sexism is alive and well in the English language Essay

Sexism is alive and well in the English language - Essay Example Sexist language can be deliberate, concealed or controlled. The deliberate use of obvious and overtly derogatory sexist terminology is generally considered discriminatory and is patently unfair treatment of women as compared to men. The intention of concealed sexism is also deliberate and discriminatory but the delivery is of a covert nature. Controlled sexism is subtle and more usually not intended to be disparaging or harmful. This type of sexist language is integrated into society’s everyday speech, is considered to be normal and is not recognized by most people as the unfair or unequal treatment of women it is. â€Å"Subtle sexism is particularly interesting from both theoretical and practical perspectives because it may be quite prevalent, and may have an insidious impact on its victims†. Sexism as it exists in language is a controlled manner of speaking that perpetuates gender stereotypes and reinforces status disparities between men and women. Those less sensitiv e to sexism as a whole tend not to define the demeaning terms they use as sexist language. These people are of the opinion that sexist language does not exist or are either consciously or subconsciously trying to safeguard traditional patriarchal social hierarchies. Those persons more receptive to sexism and the harm it causes do attempt to adjust their speech patterns so as not to offend. People may use sexist language simply because the use is habitual and they find it hard to alter terms or phrases used most or all of their lives.

An Inspector Calls Essay Example for Free

An Inspector Calls Essay An Inspector Calls is a play that investigates the social injustice of society in England. Its author JB Priestly writes a story based on the society reigned by King Edward. In this historic period the British Empire was at its peak of world colonial power. Edwardian society, as the period was known as, was split into different class groups. You had upper class, middle class and lower class. JB Priestly rights about an Edwardian upper class family, called the Birlings and how their transgressions lead to the suicide of a poor lower class factory worker known as Eva Smith. The story begins in the Birling household where the family are celebrating the engagement of Sheila Birling and Gerald Croft. The celebrations are interrupted as the inspector appears, bringing the news of the suicide of Eva Smith. His inquiries reveal each member of the Birling household involvement in the case and the once respectable Birling family are revealed to be rather pathetic and immoral.  In reference to the essay question I shall now write about one member of the Birling family and how their character changes through out the play. Sheila Birling is the daughter of Author and Sybil Birling. It is at her engagement party with Gerald Croft, where the inspector reveals the familys involvement in the Eva Smith suicide case. In the story Priestly portrays her as a young beautiful lady with a rather selfish and arrogant nature. Using her compelling personality she is able to obtain anything in which she desires through her father. At the beginning of the inspectors inquiries she seems  somewhat curious about the reason for the inspectors interference. Of course at this time she is unaware of her contribution to the incident and sits in the room with a feeling of impartial responsibility to the suicide of Eva Smith. After the inspector explains whats happened and how Eva Smith dies she shows an empathetic side of her personality, which might have surprised the audience watching the play. She shows her remorse by describing her feelings towards the injustice of the case. The inspector interviews Author Birling first before moving on to Sheila. Author Birling insists for the inspector to leave his daughter out his inquiries, but the inspector points out to Mr Birling that he must speak to everybody in the house. The inspector unveils Sheilas involvement by revealing her as the second link in a long chain of events leading to the death of Eva Smith. Edwardian upper class society was well renowned for their ability to exercise total power and control over lower class persons. Priestly shows a perfect example of this during the inspectors questioning of Sheila. He reveals that after being sacked from Mr Birlings factory, Eva Smith found a knew line of work at a clothes shop where Sheila Birling was considered a valued customer. Eva Smith was soon left unemployed after being sacked again. The reason was for being better looking than Sheila in a dress which had Miss Birlings best interest at heart. Using her social position she was able to influence the managers at the clothes shop into dismissing Eva Smith. Sheila is devastated after hearing the effect of her selfish act. The inspector shows another side to Sheila Birlings character, her gentle side. Perhaps Sheila can be separated from the rest of the family as she is the only one, apart from Eric who is able to accept responsibility for her action, unlike her father who a coward at heart made excuses for his actions.: Through the course of the play Sheila slowly changes from a spoilt little rich snob into a mature young lady. She begins to share the inspectors views on Edwardian society and brings about a few of her own views.  The purpose of Priestly writing An Inspector Calls was to get his views about Edwardian society across England. Using the inspector he criticizes  The social order of Edwardian society. So any comment made by the inspector is a comment made by JB Priestly.  Conclusion  I have been able to successfully answer the essay question using Sheila Birling as my character to show how members of the Birling family changed. JB Priestly reveals the injustice that occurred in Edwardian society. He shows the audience that the upper class people of Edwardian society were consequently not the respectable upright citizens that their class positions would have implied.

Memories of a Childhoods Slavery Day Essay Example for Free

Memories of a Childhoods Slavery Day Essay In Memories of Childhoods Slavery Days, Annie Burton was born into slavery in 1858 on a plantation outside of Clayton, Alabama and raised by her mistress after her mother ran away. She grew up during the Civil War and remembers her early days on the plantation. After being set free, Burtons mother returned for her children. Annie was hired as a nanny by Mrs. E. M. Williams, who taught her how to read and write. After her mother died, Annie took responsibility for her three younger siblings and moved to Boston in 1879. She later moved to Georgia and then Jacksonville, Florida, where she worked in a restaurant before returning to Boston. In 1888, she married, and ran a boarding house with her husband. She began taking evening classes at the Franklin Evening School, and the headmaster, Frank Guild, suggested that each of the students write their life story. It was this suggestion that gave Burton the push to write her autobiography. Burtons Memories of Childhoods Slavery Days (1909) is divided into four parts. In the first section, called Recollections of a Happy Life, Burton talks about her childhood on the plantation in Alabama and her marriage to Samuel H. Burton. In the second section, Reminiscences, Burton reflects on being set free and the way it changed her life. The third section, Vision gives a detailed account of Burtons religious change. Burton also includes an essays and poems she wrote. â€Å"The memory of my happy, care-free childhood days on the plantation, with my little white and black companions, is often with me. Neither master nor mistress nor neighbors had time to bestow a thought upon us, for the great Civil War was raging. That great event in American history was a matter wholly outside the realm of our childish interests. Of course we heard our elders discuss the various events of the great struggle, but it meant nothing to us. Burton talks about knowing that the Civil War was going on but not being old enough to know or care about it. She also calls it a â€Å"great† event in American history. Though it may not have been to white Southerners, it was day slaves were waiting for. She also states that : â€Å"There are hidden wrongs perpetrated by the whites against the negro race that will never be brought to light until the race owns and controls its own daily newspapers which alone have the power to discover and enthrone truth, thus becoming a safe guide to all honest seekers of facts respecting the race whether from a moral, educational, political or religious field. To carry out the plans suggested, whether viewed from an intellectual, industrial, commercial, or editorial standpoint, the world must acknowledge that to-day the negro race has the men and women, who are true to their race and all that stands for negro progress. †

The Limitation Of Emarketing Marketing Essay

The Limitation Of Emarketing Marketing Essay Take Saks Fifth Avenue as an example, it invited people to go into their shop and take photos about the thing which they find in the shop, they cannot live without, the winner of this campaign can win $1,000. This company use Instagram as a platform to spread this message out of crowd, it also use the participators to help that company to do promotions because people who take part in this campaign needs to go into their shop and find a product that they cannot live without and photo that product and post it on their Instagram pages. Firstly, you need to be fans of that company so that you post your photo on Instagram and the company knows that you have participated. Secondly, this campaign can increase the visiting of the shop or even more sales. Thirdly, when you post photos on your Instagram at the meanwhile, you are sharing something to your friends or people who follow you. Moreover, sometimes when you post something on your Instagram, it can also post something on your twitter a nd Facebook simultaneously. On the other hand, the company only needs to pay $1,000 in order to get access to your social networks. If the company uses traditional marketing strategy, it may need to pay double or triple price in order to get a few seconds of advertisement on TV, but the result is not that big. If you think deeply, the company has a slightly chance to earn back the cost within a few months because participators think that they cannot live without that product, that means they require to have that product in their life, it may encourage their wants so they may spend money on that company so the firm can earn more than the cost. Moreover, if companies organize a lucky draw in Facebook, it may require people to give some personal information to them in order to maintain that activity. Through that lucky draw, the company may need to give out a few products but the company can gain attention from public and collect people personal information to be used in the future. Furthermore, Starbucks organized a campaign on Instagram which encourage people to share their favorite drinks of Starbucks through Instagram and tag Starbucks. Through this campaign, Starbucks gained a lot not only revenues from drinks which people bought and photo it on Instagram but also many advertisements spread among social network due to the fact that when you share your photo on Instagram, you are sharing photo to friends you have on Facebook and twitter which makes you share one photo on multiple channels. Moreover, if one of your friends likes your photo on Facebook, he will also help you to spread your photo to his Facebook with his friends. If this happens continuously, Starbucks will gain attention of their products all over the world. In addition, people who follow Starbuck on Instagram can get large information of products which supplied by Starbucks and Starbucks sells their product by view of third party which is more persuasive. In addition, viral marketing includes tag tool. Nowadays many companies have set up their own Facebook pages which allow them to have many followers. When they want to sell a new product or service, they will tag people who follow their Facebook page to announce the new coming product. Before pop up of e-marketing, people used to sell their product by goodwill and spread by connecting others. Compared with viral marketing, this strategy is low efficient and takes times. Traditional marketing cannot allow people update information immediately, it transports message to customers in a slow way compared with viral marketing which spread like a virus. Affiliate Marketing Affiliate Marketing is one kind of marketing strategy which is popular recently; it works out by using the power of join force. Company finds different industries companies as partners to promote its own products on their website, at the same time company helps its partners to promote and advertise their products. Except promote its own companys products on multiple websites, company also can gain revenue for successful selling its partners products. On the other hand, company also needs to pay partners for transaction of its own products. In order to be successful in affiliate marketing, there are four elements. Firstly, the retailer is used for sales of products. Secondly, the network, which uses to enhance exposure of company products, is essential because it is a platform for company and its partners to share their products with each other and use their network to sell its own product. Thirdly, partners are more important in this marketing because the key term is the joining forc e. Fourthly, customers are necessary because the end of marketing strategy is to sell more products to more customers. Advantages of that marketing strategy are lower cost of marketing, increase the volume of companys website, this marketing strategy also providing extra revenue for company. Affiliate marketing is lower cost of marketing because it charges either cost per sales, cost per click or cost per lead. For cost per sales, company will be charge to pay its advertisement according to sales volumes made by its partners; it will ensure that company only need to pay when company earns money. Additional, cost per click means as long as advertisement click by customers and review, company will need to pay for its exposure. Moreover, cost per lead is a way that company will pay when partners successfully to link customers to advertisement of company and fill their information. Either of way, the cost is lower than usual marketing strategy however, the outcome of affiliate marketing is better than traditional marketing because people can buy companies/ its partners product in multiple places, also co mpany may has its chance to work with big company as its partners to boost up its sales. I would like to use Amazon as an example to illustrate affiliate marketing strategy which it quite successful in Amazon. Amazon began as an e-tailor bookstore. However, after a period of time, Amazon started to use affiliate marketing strategy. Nowadays people want to shop, the first thing comes up their mind is Amazon. Due to fact of many affiliates in Amazon, Amazon can sell variety type of products to satisfy customers needs. Meanwhile, Amazon can earn a huge amount of profit from this affiliate to support its operation. Why people choose Amazon is the key reason why Amazons affiliate marketing strategy becomes successful. Amazon is a well-known brand which is the first requirement. And Amazon is a well-known brand also helps to people to feel safe with clicking on Amazons link which lead to lesser-known company. Moreover, Amazon only takes maximum 30% as its commission which is ridiculously small. This action can allow people to earn more. Proximity Marketing (Mobile Marketing) Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. The reason why mobile marketing has become the trend of marketing is based on the fact of fast development of smart phone. Nowadays almost everyone in developed countries has a smart phone with them typically Hong Kong. People will no longer use PC to connect to internet; they can use their smart phone which allows them to check email, Facebook easier than before. This change ,also rewrite marketing history, it opens more ways to company in order to promote their products to customers, allows people to receive information no matter why they are as long as they have a smart phone with them. Within mobile marketing, people use two main functions of smart phone as a way to promote their products, those functions are texting and Wi-Fi. Texting can be used as a marketing strategy is because there are 10 trillion messages sent globally per day in 2012, can u imagine how often people text? According to this fact, people use texting as a way to promote their product. Did you give your mobile phone number to any shop when you become a member of shop? If yes, I guess you already have experience of getting marketing text which contents the latest news/ promotion of that shop. However, did you realize how quickly you response to text rather than e-mail? According to statistics, 97% of people will response to text within a few minutes, that response rate is 7 to 15 times quicker than email. And that is part of the reason why companies are likely to use text marketing instead of email marketing anymore. Take Netpunch company as an example, it is a company which sells mobile marketing to others. It put a video online on YouTube and tell people how good mobile marketing it is and if people is interested, please send it a text (Netpunch) to the number it provide at the end on the video then the company will inform you more information through text. How convince this way to communicate to your clients? Communicate through text and lowering cost of employees because you dont need somebody to ask the phone call, you just reply peoples text and give more information about things that they are interested. Also, by different text content you can category different needs of people. If you company has ten different types of products by typing different content in text, you can able to identify them and reply information they want to know. Text marketing happens based on customers want to receive more information about your company, through this way, marketing becomes more effective. Also, did you even forward your message received from one company to your friends? When you saw message, you find the discount given by that company is cheap, you may want to forward to your friends so they can enjoy that discount too . In this way, message spreads no only between you and company but also between your friends, company can gain more revenue through spreading process. Compared with advertisement cost, text marketing which is a lower cost and more effective and efficient. Moreover, text marketing also helps to build a two-way communication between company and client. Furthermore, it is easy to track result of that campaign such as A company is offering discount to its customers by sending them some codes when customers come into A company and use their codes. A company is able to identify the result of campaign through codes use by customers. Wi-Fi becomes more and more essential when we use smart phone more frequently. Therefore, people think of ways to promote their product through Wi-Fi system which has in every smart phone. In order to advertise people, company needs to put a system in a public and crowd place such as mall, bus stop etc. Through putting a system in mall, it can identify people by their own smartphone, once they step into mall, the system will send a message to ask whether they want to accept information from the mall, if yes, the system will automatically send them different promotions within the mall. This situation also applies in bus stop when people are waiting bus, they can receive information from companies of selling their product. Compared with bus stop, the way to promote advertisement in mall will be more effective because when people go to mall, they may want to shop for something, thats why people will 100% open and accept to receive information from the mall. This strategy helps companies generate more sales. Limitation of e-marketing: Although there are lots of advantages of using e-marketing, there are still some limitations. We would like to divide that into two big categories which are technology and non-technology. In technology part, lack of sufficient systems security, reliability, standards, and communication protocols, insufficient telecommunication bandwidth, maintenance costs due to a constantly evolving environments and low connection speed are essential to success of e-marketing. Lack of sufficient systems security, reliability, standards, and communication protocols will leads to failure of e-marketing because the infrastructure of communication with customers is incomplete. Due to incomplete infrastructure, companies may not be able to respond to customers in time. This act will make company lose some of its customers. Insufficient telecommunication bandwidth affects the way companies and customers communicate to each other. In order to communicate within the internet, sufficient bandwidth is essential; it affects success of internet marketing. How can you see and spread your message within Facebook without bandwidth? Sufficient bandwidth allows people spread message between others become more effective and efficient. Due to software development tools are still evolving and changing rapidly, maintenance costs may be high in order to keep up with new development of technology. This will make small company step back about using e-marketing because this may be costly to small firm in order to hold an IT team to promote their product online. Companies have low connection speed may lose its customers because some companies use Wi-Fi marketing require a high respond rate to customers, if they fail to do this, they may lose their chance to promote their products to customers. Also, low connection speed may affect the availability people receive information from outsiders. Typically affect mobile marketing because mobile marketing becomes more and more important due to people use mobile to surf the Internet rather than a PC. However, if the connection speed of mobile is so low, it takes 15minutes to get people on Facebook, people may not willing to wait for the time, they may use their PC instead of mobile, it not just only affect mobile marketing but also viral marketing, the speed that message spread between people getting longer, the result of companies will be affected. So far, we discuss limitation of e-marketing on technological way; we would like to continue discuss it on non-technological way which includes lack of personal approach, data may not be updated, content security and privacy issues and physical examination issue. Lack of personal approach will be a major damage to e-marketing, customers may not be able to build up a relationship between customers and companies. Not loyalty to companies will be lead companies lose customers in a sudden. Unlike traditional marketing, salesperson may able to know the name of customer and chat with them face-to-face, e-marketing such as text marketing is just texting between customer and companies, which involves less interaction. Data may not be updated may occur in e-marketing. Small companies may be the largest group that use e-marketing as promoting their product however small companies may have insufficient employees to update their companies Facebook or websites in time. In consequence, companies Facebook or websites are not updated. It may affect the revenue of companies because their new product may not sell well and lose potential customers. Content security and privacy issues also occur when involve in Internet because there is no guarantee that your information will not leak to outsiders. When companies uses Wi-Fi marketing, they may accidently receive many information about customers personal information how to deal with those information is troublesome. The content of text may lead companies to know more about their customers such as their needs and interest or personal information, on the other hand inappropriate deal with those information may lead companies lose huge amount of customers and maybe lawsuit due to leaking information. Unlike traditional marketing, e-marketing does not allow customers to have physical examination on product which is a disadvantage to e-marketing especially when companies are selling food products. Companies may sell their products online however without testing and experiencing by customers themselves, customers may not want to buy it. If companies tell you that its new product A is very tasty, without tasting it are you going to believe it? It may become difficult without tasting; this is a weakness for e-marketing. Recommendations: Outsourcing would be useful to solve data updated and maintenance costs limitation. When companies hire other companies to do their marketing strategy, it can help companies to avoid information of website or Facebook is not update issue. Also, companies dont need to pay a huge amount of maintenance costs because company only need to pay to other companies to help them with maintenance issues. Moreover, companies can send out samples to customers to solve physical examine issue. E-marketing only promote products online without real face-to-face connect and product experience, it leads to less attractive. However, if companies send out some sample to potential customers, they can attract customers after using their products. http://www.standardmarketing.ca/2012/06/use-instagram-your-business/ http://en.wikipedia.org/wiki/Internet_marketing#Limitations http://weblogs.about.com/od/monetizingablog/fr/AmazonAssocRev_2.htm http://mobile-marketing-colorado.com/sms-text-marketing-facts-and-benefits http://emarketingtanzania.com/what-is-emarketing/why-emarketing/disadvantages-of-e-marketing http://www.wewanttraffic.com/ebusiness/emarketing/advantages.aspx http://wiki.answers.com/Q/What_are_the_disadvantages_of_e-marketing http://www.google.com/url?sa=trct=jq=limitation+of+e-marketingsource=webcd=5cad=rjaved=0CFUQFjAEurl=http%3A%2F%2Fwww.cba.edu.kw%2Fabo%2F2007%2FeMarketing%2520ppT.pptei=OFWoUJD3H8T_iAewpYCACQusg=AFQjCNHVk_5JeghkZ56pTH4fqRIGwMA0bw http://blog.i2k2.com/seo/what-are-the-limitations-of-online-marketing/

Anti-bribery laws in the U.S: Ethics and Airbus Essay -- internationa

International business is risky especially when companies involved play by a different set of rules. Knowing the differences in culture, politics and the primary legal environments of a host country, allows the companies to conduct business and make quality decisions based on the business climate, creating a marketing mix specific to each country and region (CSU, module 3, 2014). Detailed research helps companies create a solid marketing mix, but does not guarantee that the obstacles of payoff’s and bribery won’t hinder the outcome. Below the surface level of many sales negotiations, like those seen in our case study of Boeing and Airbus, are driven not on their marketing mix, quality, reputation or reach, but rather on power, bribery, politics and corruption, which plays a very real role in international business negotiations. Anti-bribery laws in the U.S. were established to prevent the rampant corruption exhibited in the Airbus case study. Similar anti-corruption laws do not exist in many of the host countries the U.S. does business with. Host county’s laws and regulations take on different forms especially when power, money and politics are involved, manipulating or creating a new set of rules to benefit their own selfish needs. Savvy sales negotiators, like those at Airbus, seek opportunities through loop holes, off shore accounts and large sums of bribery money, to entice country officials or others with the authority to make purchases to commit to Airbus. A more uniform worldwide approach to international laws needs to be adapted, implemented and more importantly enforced, so all companies involved can conduct fair business practices under the same set of rules. Legal or Illegal who Benefits Airbus and... ...d sets the foundation for companies to mitigate disputes through conciliation, arbitration, or, as a last resort, litigation. Most international businesspeople prefer a settlement through arbitration rather than by suing a foreign company (Cateora, Gilly & Graham, 2013). Based on marketing strategy, had Airbus adopted anti bribery laws prior to the many cases in question, the outcome might not be favorable to them. It would not have been in the best interest of Airbus to follow commonly accepted business practices established by the U.S.. Works Cited Cateora, P., Gilly, M., & Graham, J. (2013). International Marketing 16th edition: New York, N.Y: Mc Graw-Hill Irwin companies, Inc. Colorado State University-Global Campus. (2010). Case 2-4 - Ethic and Airbus [Blackboard ecourse]. In MKG 400 – International and Multi-Cultural Marketing. Greenwood Village, CO.

student :: essays research papers

Identification/description of alternatives Provide better customer service Toys â€Å"R† Us can increase the level of customer satisfaction by providing good customer service. Friendly and well trained employees who understand customer needs better and who understand the importance of satisfying the customers will not only assist in encouraging customers to shop at Toys â€Å"R† Us but also contribute to differentiating the company from its competitors. It is important to make each customer feel important and to serve each customer feel like he/she is the only customer. Provide better shopping experience It is key for Toys â€Å"R† Us to make the shopping experience unique and fun. The experience would encourage the parents and their children to stop and shop more often. The unique shopping experience can make the store the best place to shop for toys. The experience would leave a lasting impression in the minds of customers and would make them want to come back and come often. Setting up a game room at the store would attract kids to come to the store to try out new games, interact with other kids and also provide the store an opportunity to introduce and market new products and while the families enjoy a unique and fun shopping experience. Introducing characters in the store like Goeffrey the Giraffe would provide entertainment to the families and improve the shopping experience. Promotions Toys â€Å"R† Us can attract customers by sending out discount coupons and providing special discounts on occasions. Providing various incentives based on what customers spend would help increase consumer spending. Customers buy several toys throughout the various ages of their kids and more than often buy toys for various kids in their family and for friend’s kids. Incorporating rewards/points systems helps Toys â€Å"R† Us establish a long-term relationship with the customer and the relationship only grows as the customer buys each time at the store. This â€Å"lock-in† mechanism would also play a vital role in bringing the customers back to the store as opposed to shopping at the competitor’s store for their needs. 3 in 1 experience The company can bring its umbrella of product offerings from its various stores such as Toys â€Å"R† Us, Kids â€Å"R† Us and Babies â€Å"R† Us under one roof. Providing several products in one store provides the customers more than one reason to stop at the store. Families with kids in different age groups and families with varying needs can find their needs in one place presenting the customer with a â€Å"one stop† shopping experience.

Hamlet: Act V-scene 2 - The Climax :: essays research papers

Hamlet: Act V-Scene 2 - The Climax In Act V-Scene 2, as the play begins with Hamlet fill in the detail of what happened to him since he left Denmark, Hamlet concedes that there was a kind of fighting in his heart. But clearly his inner struggle has been manifested from the time of his first appearance in this play. Now it is to hear no more expression of self-approach or doubts that he will act positively against Claudius. What is impressive is his decisiveness. He is able to formulate a plan and to execute it without delay. He has found man's wisdom, or reason, to have its limitation: fortune, accident, chance - call it that what it will and can determine the course of events, as his own experience aboard the ship proves. He was able to find in the dark the commission for his own death; by chance, he had in his possession his father's signet for sealing the forged document. No less by chance, the pirates proved kind and, for sufficient compensation, they returned him to Denmark. Throughout the play, after we have itemized Claudius' major crimes, the Prince does not receive an answer to his question, one which is basic to his status as a moral symbol in the play: - is't not perfect conscience, To quit him with this arm? And is't not to be damn'd,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  To let this canker of out nature come   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In further evil? It has been seen here a Hamlet who is still in doubt, still troubled by his conscience; and his view should not be ignored, if only because it illustrates once more the difficulties of interpretation. One may argue that there is no need for Horatio to answer Hamlet's question since he has already expressed deep shock at the latest evidence of Claudius' villainy. So the Hamlet in this scene has resolved all doubts; there is no longer a kinda of fighting in his heart. As the scene progress, Horatio reminds Hamlet that Claudius is sure to learn soon what has happened to Rosencrantz and Guildenstern, Hamlet's reply shows him to be controlled and confident. Now he expressed regret that he had so forgot himself as to offend Laertes, stating that he sees the image of his own cause in that of Ophelia's brother. Probably no more is intended that Hamlet makes reference to the fact that both have endured great losses, for Hamlet's cause transcends the personal or domestic, involving as it does the welfare of the State. The Prince's determination to win back the goodwill of Laertes make understandable his prompt agreement to participate in the fencing

Predictable Crises of Adulthood by Gail Sheehy

The Trying Twenties In the text, Gail Sheehy describes the difficulties, as well as freedom, which twenty-somethings are presented with when they enter the adult world. The twenties is the period when one is eager to find his own way of life. Some choose to go to graduate school, some get married early and try out different jobs to see which suits them best, and some stay single and put their career first. Two impulses are at work during this period. One is to be set as early as possible; the other is to keep experimenting. A balance struck between the two determines what one's twenties will be like.People in their twenties have many â€Å"illusions† which fill them with enthusiasm in every effort they make. Illusions also bring will power. Young people don't usually have much money while the problems they face are endless, but with sturdy wills they can overcome any difficulty. Twenty-somethings also tend to believe there is only one true course in life, which cannot be alter ed. They are blind to other possibilities. Thus if they find any part of their personality not congruent with that course, they will regard it as undesirable and try to suppress it.They shape their character to fit the course they have chosen, instead of the other way round. They will rediscover those suppressed parts later in their forties. In the text of further reading, the same author continues to talk about the problems people are likely to face in their 30s through 50s. If one can pass through the midlife transition, he will find new purposes in life. But if one refuses to undergo such a transition, he will be disappointed about life which may turn him into a person reconciled to the situation. The motto at 50 might be â€Å"No more bullshit†. TextThe Trying Twenties confronts us with the question of how to take hold in the adult world. Incandescent with our energies, having outgrown the family and the formlessness of our transiting years, we are impatient to pour ourse lves into the exactly right form — our own way of living in the world. Or while looking for it, we want to try out some provisional form. For now we are not only trying to prove ourselves competent in the larger society but intensely aware of being on trial. Graduate student is a safe and familiar form for those who can afford it. Working toward a degree is something young eople already know how to do. It postpones having to prove oneself in the bigger, bullying arena. Very few Americans had such a privilege before World War II; they reached the jumping-off point by the tender age of 16 or 18 or 20 and had to make their move ready or not. But today, a quarter of a century is often spent before an individual is expected or expects himself to fix his life's course. Or more. Given the permissiveness to experiment, the prolonged schooling available, and the moratoria allowed, it is not unusual for an adventurer to be nearly 30 before firmly setting a course.Today, the seven-year spread of this stage seems commonly to be from the ages of 22 to 28. The tasks of this period are as enormous as they are exhilarating: To shape a dream, that vision of one's own possibilities in the world that will generate energy, aliveness, and hope. To prepare for a lifework. To find a mentor if possible. And to form the capacity for intimacy without losing in the process whatever constancy of self we have thus far assembled. The first test structure must be erected around the life we choose to try.One young man with vague aspirations of having his own creative enterprise, for instance, wasn't sure if his forte would be photography or cabinetmaking or architecture. There was no sponsor in sight; his parents worked for the telephone company. So he took a job with Ma Bell. He married and together with his wife decided to postpone children indefinitely. Once the structure was set, he could throw all his free-time energies into experimenting within it. Every weekend would find him b ehind a camera or building bookcases for friends, vigorously testing the various creative streaks that might lead him to a satisfying lifework.Singlehood can be a life structure of the twenties, too. The daughter of an ego-boosting father, taught to try anything she wished so long as she didn't bail out before reaching the top, decided to become a traveling publicist. That meant being free to move from city to city as better jobs opened up. The structure that best served her purpose was to remain unattached. She shared apartments and lived in women's hotels, having a wonderful time, until at 27 she landed the executive job of her dreams. â€Å"I had no feeling of rootlessness because each time I moved, the next job offered a higher status or salary.And in every city I traveled, I would look up old friends from college and meet them for dinner. That gave me a stabilizing influence. † At 30 — Shazam! The same woman was suddenly married and pregnant with twins. Surrounded by a totally new and unforeseen life structure, she was pleasantly baffled to find herself content. â€Å"I guess I was ready for a family without knowing it. † The Trying Twenties is one of the longer and more stable periods, stable, that is, in comparison with the rockier passages that lead to and exit from it.Although each nail driven into our first external life structure is tentative, a tryout, once we have made our commitments we are convinced they are the right ones. The momentum of exploring within the structure generally carries us through the twenties without a major disruption of it. One of the terrifying aspects of the twenties is the conviction that the choices we make are irrevocable. If we choose a graduate school or join a firm, get married or don't marry, move to the suburbs or forego travel abroad, decide against children or against a career, we fear in our marrow that we might have to live with that choice forever.It is largely a false fear. Change is not only possible; some alteration of our original choices is probably inevitable. But since in our twenties we're new at making major life choices, we cannot imagine that possibilities for a better integration will occur to us later on, when some inner growth has taken place. Two impulses, as always, are at work during this period. One is to build a firm, safe structure for the future by making strong commitments, to be set . Yet people who slip into a ready-made form without much self-examination are likely to find themselves following a locked-in pattern.The other urge is to explore and experiment, keeping any structure tentative and therefore easily reversible. Taken to the extreme by people who skip through their twenties from one trial job and one limited personal encounter to another, this becomes the transient pattern. The balance struck between these two impulses makes for differences in the way people pass through this period of provisional adulthood and largely determines the way we feel about ourselves at the end of it. The Power of Illusions However galvanizing our vision in the early twenties, it is far from being complete.Even while we are delighted to display our shiny new capacities, secret fears persist that we are not going to get away with it. Somebody is going to discover the imposter. To have seen the vivacious, 24-year-old junior executive at her work in a crack San Francisco public relations firm, one would probably not have guessed the trepidations underneath: â€Å"I realized that I had not grown up. I was amazed at how well I functioned at work. When clients would deal with me as an equal, I'd think, ‘I got away with it', but the feeling wasn't one of joy. It was terror that eventually they would find out I was just a child. Simply not equipped.The other half of the time, I would have tremendous confidence and arrogance about who I was — a hotshot out there accomplishing all sorts of things and everybody thinking I was so t errific. I was like two people. † Many of us are not consciously aware of such fears. With enough surface bravado to fool the people we meet, we fool ourselves as well. But the memory of formlessness is never far beneath. So we hasten to try on life's uniforms and possible partners, in search of the perfect fit. â€Å"Perfect† is that person we imbue with the capacity to enliven and support our vision or the person we believe in and want to help.Two centuries ago, a fictional young poet in Germany, torn by his hopeless passion for the â€Å"perfect† woman, drank a glass of wine, raised a pistol, and put a bullet through his head. It was a shot heard round the world. The lovelorn dropout who fired it was the hero of Goethe's novel The Sorrows of Young Werther, which contributed to the romantic movement that colors our expectations of love to this day. Goethe himself was a poet of 25 when he wrote the story. And like the fictional Werther, he suffered from an infat uation with a married woman, an unreachable woman, whose very mystery invited his fantasies of perfection.Goethe's hero struck such a chord in young people throughout Europe that a wave of suicides followed the book's publication. Today, as then, it's enlightening to speculate on the degree to which a young man invents his romanticized version of the loved woman. She may be seen as the magical chameleon who will be a mother when he needs it and in the next instant the child requiring his protection, as well as the seductress who proves his potency, the soother of anxieties (who shall have none of her own), the guarantor of his immortality through the conversion of his seed.And to what degree does the young woman invent the man she marries? She often sees in him possibilities that no one else recognizes and pictures herself within his dream as the one person who truly understands. Such illusions are the stuff of which the twenties are made. â€Å"Illusions† is usually thought of as a pejorative, something we should get rid of if we suspect we have it. The illusions of the twenties, however, may be essential to infuse our first commitments with excitement and intensity, and to sustain us in those commitments long enough to gain us some experience in living.The tasks before us are exciting, conflicting, and sometimes overwhelming, but of one thing most of us are certain in our twenties. Will power will overcome all. Money may be scarce, the loans and laundry endless. The evil bait of selling out may tempt the would-be doctor, writer, social worker. But clearly, or so it seems, we have only to apply our strong minds and sturdy wills to the wheel of life, and sooner or later our destiny will bend under our control. A self-deception? Yes, in large part. But also a most useful modus operandi at this stage.For if we didn't believe in the omnipotent force of our intelligence, if we were not convinced that we could will ourselves into being whatever kind of perso ns we wish to be, it wouldn't make much sense to try. Doubts immobilize. Believing that we are independent and competent enough to master the external tasks constantly fortifies us in our attempts to become so. Language Study 1. Incandescent with our energies, having outgrown the family and the formlessness of our transiting years, we are impatient to pour ourselves into the exactly right form-our own way of living in the world. . Full of energies, we don't rely on the family any more and are beginning to establish our own identity. We are eager to find a way of life that is most suited to us. 3. †¦they reached the jumping-off point by the tender age of 16 or 18 or 20 and had to make their move ready or not. 4. †¦They started to make a living as early as 16, 18 or 20, no matter whether they were ready or not. 5. The tasks of this period are as enormous as they are exhilarating. 6. Although the tasks of this period are immense, they are at the same time extremely exciting. 7.And to form the capacity for intimacy without losing in the process whatever constancy of self we have thus far assembled. 8. The young people should also learn how to love someone deeply though not to the point of losing their own identity they have established so far. 9. The daughter of an ego-boosting father taught to try anything she wished so long as she didn't bail out before reaching the top, decided to become a traveling publicist. 10. A girl, whose father encouraged her to do anything as long as she didn't give up until she succeeded, decided to become a publicist who would travel frequently. 1. The Trying Twenties is one of the longer and more stable periods, stable, that is, in comparison with the rockier passages that lead to and exit from it. 12. Compared with the other stages in life, the Trying Twenties is longer and more stable. It is more stable than the teenage period and the thirties. 13. Although each nail driven into our first external life structure is tentat ive, a tryout, once we have made our commitments we are convinced they are the right ones. 14.Although we are only experimenting when we do the things that may fix our life's course, we are confident enough to believe what we have done is always correct. 15. Yet people who slip into a ready-made form without much self-examination are likely to find themselves following a locked-in pattern. 16. Yet people who follow exactly in others' footsteps without considering whether it suits him may find that there is too little excitement in their life. 17. â€Å"Perfect† is that person we imbue with the capacity to enliven and support our vision or the person we believe in and want to help. 8. The â€Å"perfect† person is someone who stands by us and helps us realize our dreams, or it is someone we trust and want to help. 19. And like the fictional Werther, he suffered from an infatuation with a married woman, an unreachable woman, whose very mystery invited his fantasies of per fection. 20. And just like the character Werther he created in the novel, Goethe suffered from his love with a married woman. He could never get this woman and didn't really know her very well, but that made him imagine the woman to be perfect 21.That the parental figures, unknowingly internalized as our guardians, provoke the very feelings of safety that allow us to dare all these great firsts of the twenties. They are also the inner dictators that hold us back. 22. Our parents, whom we deem as our protectors and guides without consciously being aware of it, give us a sense of safety which fills us with the courage to face up to the challenges of the twenties. 23. She may be seen as†¦the guarantor of his immortality through the conversion of his seed. 24.She can be regarded as someone who guarantees the man's immortality by bearing him children. 25. Well into our forties, we will still be dredging up exactly those suppressed parts we are now making every effort to ignore. 26. When we are in our forties, we will rediscover and expose the parts of our personality that we find undesirable and try to suppress now. 27. That the parental figures, unknowingly internalized as our guardians, provoke the very feelings of safety that allow us to dare all these great firsts of the twenties.They are also the inner dictators that hold us back. 28. Our parents, whom we deem as our protectors and guides without consciously being aware of it, give us a sense of safety which fills us with the courage to face up to the challenges of the twenties. 29. Well into our forties, we will still be dredging up exactly those suppressed parts we are now making every effort to ignore. 30. When we are in our forties, we will rediscover and expose the parts of our personality that we find undesirable and try to suppress now.

Research on Student Difficulties in Understanding Chemical Reactions

ASSIGMNET 1| Research on student difficulties in Understanding Chemical reactions| Misconceptions on Strength of Acids and Bases| | Mariyam Zaina, 015482| | | TITLE & INTRODUCTION Title: Misconceptions on Strength of Acids and Bases Researches shows that students often develops new theories about how the natural world works, prior to formal science education and frequently those theories are different to those of scientists(Demircioglu et al. , 2005).Students develop those scientific conceptions from many sources such as personal experiences (eg: observations), gender, peer interaction, media, language, symbolic representations, textbooks etc†¦ In addition, sometimes teachers also serve as major sources for alternative conceptions (Chiu, 2005) and such self-constructed conceptions are referred as misconceptions. Misconceptions are ideas which are not in agreement with accepted scientific ideas (Demircioglu et al. 2005). If students have misconceptions they are then likely to rej ect the scientist’s viewpoints, thus it would be very important for teachers to find about the misconceptions about the concepts to be taught (Khurshid & Iqbal, 2009) It is known that secondary schools students found chemistry as one of the most difficult subjects and thus many students have difficulty in understanding the most basic concepts in the subject.Researches shows that students have lot of topic in chemistry with misconceptions and one such examined topic includes acids and bases (Demircioglu et al. , 2005). Many studies show that students have a lot of complexity in understanding the right concepts in acids and bases. Some of them include that students often fail to give examples of weak acids and bases and also claims that pH is the tool more measuring acidity. And students often refer acids as chemicals hat are corrosive or chemicals that eat away everything. Furthermore students think that the more hydrogen ions present in a chemical the strength of its acidity increase. And such misconceptions make the topic acids and bases more abstract, boring and difficult to understand (Halim et al. , 2010). This research is conducted to clarify students such misconceptions or alternative theories on the concept â€Å"Strength of acids and Bases† under the topic Acids and Bases.The misconceptions taken into consideration are: * Substances containing H are acidic and substances containing OH are basic * A strong acid doesn’t dissociate in water solution, because its intra-molecular bonds are very strong * Concentrated acids are dangerous but concentrated bases are not * As the value of pH increases, acidity increases * As the number of hydrogen atoms increases in the formula of an acid, its acidity becomes stronger * All acids burn and melt everything * All acids and bases are harmful and poisonous * Alkalis are strong bases * Strength and concentration mean the same thing The strongest acid is the most concentrated acid (Demircioglu et a l. , 2005). Some important key term used in this research include misconceptions (defined in the first paragraph), Strong acid, weak acid, dilute acid, concentrated acid, This is a topic usually confused by students and most of the time they accidently confuse the specific terms such as â€Å"strong acid† with contracted acid or corrosive acid. In fact it means neither of those things. A strong acid is an acid which is fully ionized in solution and a weak acid is an acid which partially dissociates in solution.Similarly a strong base is base which ionizes fully in solution and weak bases get partially ionized in solution (Strong and Weak Acids and Bases, n. d). Concentrated acid has a relatively large amount of solute dissolved in the solvent. A dilute acid has a relatively smaller amount of solute dissolved in the solvent (Acid Strength, n. d) In this research it is assumed that all the students who participated in the survey are students who studied chemistry and thus would be thorough with the topic acids and bases. And also the students have answered all the uestions individually without any help or guidance and have given honest answers according to their levels of understanding. Furthermore it is assumed that students would be able to draw the molecular representation of the dissociations of ions in water by showing the molecules or ions present. The Rationale From various researchers done on student’s understanding of the topic acids and bases it is found that lot of secondary schools students have very different ideas or misconceptions on the concept strong and weak acids and bases.In a lot of situations students often describe ‘strong’ and ‘weak’ as being synonymous with ‘concentrated’ and ‘dilute’. And most of the time these misconceptions arise because teachers are not aware of students prior or existing knowledge about a concept or do not address to such alternative theories they hav e about the concept. Which lead to students into more confusion and let them go ahead with their wrong concept. So the purpose of this investigation was to find students misconceptions on the concept of strong and weak acids and bases via a questionnaire.Furthermore the purpose of the research is to find the students misconceptions on the concept acids and bases in Maldivian schools and thus find ways to implement lesson which could address their misconceptions as future teachers. Procedure Research was conducted using a probing tool to find students misconceptions. And the tool used was a questionnaire with multiple choices, fill in the blanks using the best word from the words give and a question where students have to draw and show their ideas on the concept. The questionnaire was given to grade 25 students of grade 9 from Dharumavantha School.Students were chosen randomly from five classes of 9. From each class 5 students were just chosen randomly and asked to fill the questionn aire (Refer appendix for all the questionnaire students have filled). After that the forms were collected and the data was analyzed and percentage of the students choices were found and presented in the result sections RESULT Question 1 – Misconception; Substances containing H are acidic and substances containing OH are basic Figure 1: Percentage of students’ choices for the question number one. According to 62. 5% students A is the best choice.And no students have chosen D as the answer Question 2 – Misconception; Concentrated acids are dangerous but concentrated bases are not Figure 2: Percentage of students’ choices for the Question number 2. 52% students have chosen A as the answer while the rest of the students think the correct answer is D Questions 3- Misconception; as the number of hydrogen atoms increases in the formula of an acid, its acidity becomes stronger Figure 2: Percentage of students’ choices for the Question number 3 according to highest percentage of students’ choice B which is phosphoric acid is the strongest acidQuestion 4 – Misconception; Alkalis are strong Bases Figure 2: Percentage of students’ choices for the Question number 4 the highest percentages of students have chosen A as the answer. But there isn’t a huge difference between students choices Question 5 – all the acids and alkalis are harmful and poisonous Figure 2: Percentage of students’ choices for the Question number 5 it shows that for this question different student had different views. And most of the students with 36% chosed A as the answer Question 6 – Misconception; All the acids will eat and burn everything awayFigure 2: Percentage of students’ choices for the Question number 6 According to 84% students not all acids will burn and eat everything away. Only some acids will burn and eat everything away. Question 7 – Misconception; Strength and Concentration means the same t hing Figure 2: Percentage of students’ choices for the Question number 7 Result shows that most of the students do not have this misconception; only about 24% students have the misconception while 76% are well aware of the concept strength and concentrated Question 8- Misconception; as pH increases acidity also increases.Figure 2: Percentage of students’ choices for the Question number 8 Almost all the students were clear about this concept that as pH increases acidity decreases Questions 9 – Misconception; A strong acid doesn’t dissociate in water solution, because its intra-molecular bonds are very strong. Figure 2: Percentage of students’ choices for the Question number 9 – 44% students were able to draw and show the microscopic dissociation of ions in strong and weak acids with all criterions present. And 8% students drew with some criteria missing.And the rest of the 48% students had misconceptions about the dissociation of strong and w eak acids in water Question 10 –Misconception; the strongest acid is the most concentrated acid Figure 2: Percentage of students’ choices for the Question number 9 – it shows that most of the students is quite clear with this misconception. Yet 36% students still have the misconception that the strongest acid is the most concentrated acid DISCUSSION The first misconception dealt in the research was one of the very basic concepts under acids and bases.That is the definition for an acid and a base. A common misconception is that acids are chemicals with hydrogen (H) in the chemical formula and bases are chemicals with OH in the formula. 62. 5% students think that C2H5OH is basic as it has OH in its formula. 4. 2% students think C6H12O6 is both acidic and basic as it has both H and OH in its formula. While the rest of the 33. 3% gave the correct answer which is C6H12O6 and C2H5OH is neither acidic nor basic even though they have H and OH in the formula.But the resu lt also shows that all the students are aware that ammonia is not an acid even if it has H in its formula. Acid is a substance that gives H+ ions when dissolved in water. Acids are compounds that contain hydrogen, however there are compounds that contains hydrogen in their formulas but does not act as acids; for an example water, H2O, ammonia NH3. A base in definition is that substance which gives OH- ions when dissolved in water. Thus they are not substance with OH present.There are many substances that contain OH and H, yet does not act as acids or bases (Acids, Bases and Salts, 2005). For an example Sucrose, C6H12O6, contains H and OH, however, when dissolved in water it dissolves as intact molecules and does not ionize to produce any H+ or OH- ions, as shown by the equation: C6H12O6(s) + H2O(l) C6H12O6(aq). Since sugar molecules do not lose any H+ or OH- ions, sugar is not considered an acid. Alcohols (C2H5OH) have a characteristic hydroxyl group, OH, covalently bonded to the re st of the molecule.When alcohols dissolve in water they also dissolve molecularly and do not ionize. Since no OH- ions are released, alcohols are not bases (Concept or Skills Development, n. d). However from the research it shows that students are not very clear about this idea and because of that most of the students have chosen A as the answer. A student’s misconception is that only concentrated acids are dangerous while concentrated bases are not. This misconception also was proven from question 2, as 52% students have chosen concentrated HCl only as most dangerous.Yet, the result also talks to two sides because almost half of the students have chosen the correct choice (D) which says that both concentrated acid and base is dangerous. Choice A was a misconception. Weak acids and weak bases are not dangerous, but both strong acids and strong bases can both be harmful to human tissue. For an example lime is very strong base and that is the reason why a very small amount of l ime is present in concrete and mortar. And construction workers have to be very careful not to get it on their skins (Strong and Weak Acids and Bases).Another misconception was that as number of hydrogen in the chemical formula increases the strength of acid increases. According to 65% students this is true and thus they have chosen H3PO4 as the strongest acid and almost all the students have given the reason for their choice as having the most number of hydrogen in the formula. 31% students have chosen the correct answer which is sulfuric acid which is the strongest out of the three and have given the correct reason as, it could fully ionize in solution. Only 3% students have chosen nitric acid as the strongest acid.According to students the more hydrogen present it can contribute to more H+ to the solution, thus it would become stronger. The strength of an acid is determined by its ionization power which determined by the pKa value. The lower the pKa value the stronger the acid. T hus H2SO4 is the strongest ith pKa = -3. 1 followed by nitric acid (pKa= -1. 3) and phosphoric acid (pKa = 2. 12) (William, n. d) The reason for this misconception might be because students have not learnt the pKa values and not gone into such details which would help to explain why an acid is becoming stronger.To clarify the misconception could give the pKa values as an extra information for the students or could make the students clearer on the concept that the strength depends on the amount of dissociation. Fourth question is about the misconception that alkalis are strong bases. Some students have the misconception that as alkalis is basic substances that dissolves in water they are strong bases. And from the survey it shows that 24% students do have this misconception.But it shows that apart from this misconception, most (36%) students have another wrong concept that alkalis and bases are same. 28% students do know the right answer from the choices given. Results of 5th questio n show that just 24% of students had the misconception that all the acids and alkalis were harmful and poisonous. Majority of students (36%) think that only concentrated HCl and concentrated NaOH will be harmful and poisonous, which was the correct choice out of the acids and bases is given.Dilute ethanoic acid would not be harmful as it would be used in many of the foods items as well. Also would not be dilute ammonia. Thus the result coveys the message that majority of students are clear about the above misconception. Yet there are few students with different views so as teachers need to show students the differences by showing examples as such. Sometimes students are not aware of the idea that they eat and drink acids, so if they know better acids such as citric acids, acetic acids would e able to clear this misconception Sixth, seventh and eight questions it shows that majority students do not have the misconception identified. Sixth question 84% students know the correct answer s for the blank which is â€Å"some† acids would burn and eat everything away. Seventh question was check whether students really knows the difference between concentrated and strong acids. It was an application question and 76% students have given the right answer which is â€Å"concentrated†. Only 24% students had the misconception that ‘concentrated’ and ‘strong’ means the same.The students might have given the correct answer because two concentrations were given. For those who have given the correct answer whether they really know the difference, a different type of question with the same misconception was given (question 10). The correct answer for the 10th question was C which shows the full dissociated acid and thus it would be the strongest. 64% students have chosen this as the answer. Which shows some students knows that strong acids are those which dissociate fully.However majority of students from that 64% has given the reason for t heir answers wrong. According to them C is correct because it contains the most number of molecules. So that means students do have the misconception about the strong and concentrated acids. Also 36% students chose D as the answer and most of their reason was that it has no water. This shows that their think strongest acid is the acid with least water present or otherwise the most concentrated acid. Eighth question none of the students had the misconception that as pH increases acidity increases.Some students might think as pH is the measure concentration of H+ ions as the pH increases the number H+ ions might increase thus would increase the acidity. Yet, all the students gave the correct answer for this question. For the 9th question a variety of answers were given. The misconception check was â€Å"the stronger the acid the lower the dissociation because the inter-molecular bond would be stronger and weak acids would dissociate more†. For this question it was checked wheth er the students had the following criteria’s.In weak acid shown the H-F not dissociated and very few H+ and F_ ions dissociated and in strong acid H-Cl fully dissociated into H+ and Cl- ions. And even if students have shown the water molecules or not shown it is correct. 44% students did draw the diagrams correctly with all the criteria given and have given the reasons as strong acid dissociate fully while weak acids would do partially. 8% students drew almost correct dissociations, but they most of them have not shown the ionic forms. (Refer appendix for students’ answers). And majority of students had misconceptions.Most of these students have shown more number of molecules in the strong acid side while less molecules’ in the weak side. Students have the concept that strong acids have more molecules’ and weak acid would have less. Only one student has given the reason as the stronger acid would have stronger bonds so dissociation would be lesser. Thus i t can be concluded that majority does not have that misconception but they do have another misconception which is mostly related to now knowing the actual meaning of strong and weak acids and also confusing it with concentrate and dilute.Considering the misconceptions it is important as teachers to take actions to eliminate such misconceptions. Firstly the students should be given instructions which foster conceptual understanding rather than rote memorization. Students are just given definitions of acids bases and they have memorized it, does not get any understanding as to how an acid becomes stronger weaker, concentrated or diluted (Yezdan, 2009). For an example students show the difference in this four by comparing the pH of the four types of acids; concentrated, dilute, weak and strong.In the class the students could be given discussion with teacher or peers to reflect on what they learnt and thus come up with the conceptions they have and thus the teacher can help in correctin g them (Yezdan, 2009) Students misunderstanding arises generally from their experience s in everyday life and such experiences could be used to even eliminate the misconceptions. For an examples from early child hood onwards by watching cartoons and all students think that an acid is something which will make a hole where ever put and it is always dangerous.But could brainstorm students’ understanding about the weak acids present in the materials that are used in day today lives and relate it to weak acids being harmless. Also demonstrating student the difference between a strong acid and concentrated acid rather than just giving definitions ((Demircioglu et al. , 2005). Also could establish analogical thinking between real life examples and the unknown while learning new information could discard misconceptions. For example, teacher asks to the students if there is a relationship between the number of hydrogen atoms that the acid contains and acidic strength.After taking stu dents responses and guiding the discussions till getting the true answer go one step further and asks â€Å"Is H3P04 stronger than HCl? â€Å". Then allows students to discuss again and reach the answer. In order to establish an analogical thinking with real life situations can ask â€Å"how do we measure the strength of the bulbs that we use at our homes? † and guide the discussions until students reach the fact that â€Å"If a bulb gives off a lot of light it is strong, a little Light it is weak† and then helps students to establish the analogy of if an acid ionizes a lot, it is strong; ionizes a little, it is weak like in the case of bulbs.Similarly, provide students to realize that only one bulb sometimes may give more light/ may be more powerful than the two or more bulbs like in the case of the acidic strength and the number of hydrogen atoms that an acid contain i. e. HCl is stronger acid than the H3P04 because it gives more hydrogen ions than H3P04 when disso ciates in water although it contains smaller number of hydrogen atom. Some limitations of this research include that the research is based only onto answer of 25 students which is a very small sample size to know the extent of overall students understanding.Also the sample is from one school, even the students understanding may differ in schools because of the differences in methodologies used in teaching same concept. Also even though it was assumed that students have given honest answers without help from anyone some students answers were very similar which should be because of copying or discussion so the authenticity is not very effective, need to make sure students do it individually. ConclusionsThe purpose of the research was to find whether the misconceptions stated in the introductions were there in the students and to check the extent of students’ understanding on the concept ‘strength of acids and bases’. According to the results majority of students ha ve a deeper understanding of the topic and does not have the most of the misconceptions stated. However some concepts such as â€Å"concentration is same as strength†, â€Å"as number of Hydrogen increases the acidity increase† and â€Å"substances with H in the formula is acidic and OH is basic†.These three misconceptions were found in majority of students and thus need to be dealt as they are one of the very basic and important concepts. And since chemistry as the topics are very much interrelated if the misconception persists it can lead into further misconceptions. So during teaching need to give more attention of those areas and try to use methods such as analogical thinking, demonstrations, applications questions which would help to clarify their misconceptions. Furthermore need to check students’ prior knowledge before going into the new concepts as it would be the foundation for the new knowledge.REFERENCES Acids, Bases and Salts. (2005). Retrieve d on August 17, 2011 from http://www. krysstal. com/acidbase. html Acid Strength. (n. d). Retrieved on August 17, 2011 from http://media. rsc. org/Misconceptions/Miscon%20acid%20strength. pdf Chiu. ,M. H. (2005). National Survey of Students’ Conceptions in chemistry in Taiwan. Retrieved on August 17, 2011 from http://old. iupac. org/publications/cei/vol6/07_Chiu. pdf Concept or Skills Development. (n. d). Retrieved on August 17, 2011 from http://www. okstate. edu/jgelder/acidPage25. htmlDemircioglu. G. , Ayas. A and Demircioglu. H. (2005). Conceptual change achieved through a new teaching program on acids and bases. Retrieved on August 17, 2011 from http://www. rsc. org/images/p3_Demircioglu_tcm18-31135. pdf Khurshid. , M and Iqbal. , M. Z. (2009). Children’s Misconceptions about Units on Changes, Acids and Laboratory Preparation of CO2. Retrieved on August 17, 2011 from http://pu. edu. pk/images/journal/ier/PDF-FILES/4-Childrens%20Misconceptions. pdf Halim. , N. D. A. , Ali. , M. B. , Yahaya. , N and Junaidi. , J. (2010).Learning acids and Bases through Inquiry Bases Website. Retrieved on August 17, 2011 from http://teknologimalaysia. academia. edu/noordayana/Papers/393231/Learning_Acids_and_Bases_Through_Inquiry_Based_Website Strong and Weak Acids and Bases. (n. d). Retrieved on August 17, 2011 from http://www. sky-web. pwp. blueyonder. co. uk/Science/strongacids. htm William. , R. (n. d). pKa Data. Retrieved on August 17, 2011 from http://research. chem. psu. edu/brpgroup/pKa_compilation. pdf APPENDIX Raw data of the survey conducted | QUESTION 1| | QUESTION 6|Choice | No. of students| %| | Choice | No. of students| %| A| 15| 62. 5| | Some| 21| 84. 0| B| 1| 4. 2| | All| 4| 16. 0| C| 8| 33. 3| |   | 25|   | D| 0| 0| | | | | | 24|   | | | | | | | | | | | | QUESTION 2| | QUESTION 7| Choice | No. of students| %| | Choice | No. of students| %| A| 13| 52. 0| | Concentrated| 19| 76. 0| B| 0| 0. 0| | stronger| 6| 24. 0| C| 0| 0. 0| | TOTAL| 25| 100. 0| D| 12| 48| | | | | TOTAL| 25| 100. 0| | | | | | | | | | | | QUESTION 3| | QUESTION 8| Choice | No. of students| %| | Choice | No. of students| %| A| 7| 30. | | Increase| 25| 100. 0| B| 15| 65. 2| | Decrease| 0| 0. 0| C| 1| 4. 3| | TOTAL| 25| 100. 0| TOTAL| 23| 100. 0| | | | | | | | | | | | QUESTION 4| | QUESTION 9| Choice | No. of students| %| | Choice | No. of students| %| A| 2| 8. 0| | shown all the criteas | 11| 44. 0| B| 19| 76. 0| | Some criteria missing| 2| 8. 0| C| 2| 8. 0| | misinterpretation of the concept| 12| 48. 0| D| 2| 8| | TOTAL| 25| 100. 0| TOTAL| 25| 100. 0| | | | | | | | | | | | QUESTION 5| | QUESTION 10| Choice | No. of students| %| | Choice | No. of students| %| A| 9| 36. 0| | A| 0| 0. 0|